Build a hiring system that helps you predict performance; not just hope for it.
Stop hiring based on gut instinct, charm, or resumes that don’t translate to real results.
Hire Higher gives business owners a clear, repeatable hiring framework that attracts the right people, evaluates them properly, and reduces costly turnover
Let's Start!
I’m Andrea, CEO and Talent Optimization Specialist at aha! Talent Experts.
I wrote Hire Higher for business owners and hiring leaders who are exhausted by hiring mistakes and tired of repeating the same cycle:
Interviewing candidates who “look great” but don’t perform
Making fast hires out of urgency; then paying for it later
Losing good people because the role or expectations weren’t clear
Feeling like hiring is a guessing game instead of a system
Hiring doesn’t fail because people are unpredictable.
Hiring fails because most businesses don’t have a process designed to reveal behavior before day one.
This book shows you how to change that.
Amazon Verified Reviews
"Andrea Hoffer has put together a great resource for anyone looking to hire and retain a great team. "Hire Higher" takes you through a step-by-step process from determining what the ideal candidate for your open position looks like - through finding them, hiring them and onboarding them. Some great information in an easy to read book. Nice job, Andrea!"
"Hiring is so hard right now. I need help & I love this book! It answered a ton of my questions and made me change some of my current processes and I am already seeing great results. Only thing was, I wanted to keep reading more but the book was over. I look forward to using the portal provided to continue improving."
Who This Book is For
Hire Higher is built for:
Business owners who want to stop being the bottleneck
Leaders who are done hiring based on instinct alone
Companies struggling with turnover, misalignment, or burnout
Teams that want consistency, fairness, and better outcomes
If you want a practical roadmap - not theory - this book is for you.
Why Hiring Fails
Most hiring mistakes don’t happen after someone is hired.
They happen before the offer is made.
Inside the book, we break down the most common reasons hiring goes wrong:
Roles are defined by tasks instead of outcomes
Job postings attract volume, not fit
Interviews reward likability instead of capability
Gut instinct replaces structure and objectivity
Candidates are never fully educated on the reality of the role
When these gaps exist, turnover becomes inevitable.
The Hire Higher Philosophy
This book is grounded in one core belief:
Past behavior is the best predictor of future performance - if you know how to look for it.
People are complex. Work is messy.
But behavior leaves patterns - and those patterns can be identified before you hire.
Hire Higher teaches you how to spot them.
What High Performers
Consistently Reveal
High performers tend to:
Share specific, detailed examples of their past work
Take ownership of outcomes; good and bad
Demonstrate learning, growth, and self-awareness
Understand how their role impacts the bigger picture
Show motivation that aligns with the work itself
This book teaches you how to design a hiring process that brings these signals to the surface and filters out candidates who sound good but can’t deliver.
The Hiring Framework
Inside the Book
You’ll learn how to build a complete hiring system that helps you:
Define roles by results, not job descriptions
Attract candidates who self-select in (or out)
Interview with consistency and intention
Evaluate skills, traits, motivation, and fit together
Make offers that lead to retention, not regret
No more chaotic interviews.
No more rushed decisions.
No more hoping you hired right.
What You’ll Learn
in Hire Higher
This practical, real-world guide walks you through:
How to clarify who you actually need before you hire
Writing job postings that attract the right candidates; not everyone
Interviewing for behavior, accountability, and coachability
Identifying patterns instead of relying on gut instinct
Making confident hiring decisions; even between strong candidates
Everything is designed to be usable, not theoretical.
This Is Not
an HR Textbook
You won’t find buzzwords or generic advice here. you will find:
• Real examples from growing businesses
• Lessons learned the hard way
• Clear explanations you can apply immediately
• A framework that works for frontline, hourly, and professional roles
This is a roadmap - not a checklist.
Hire Better. Lead Better. Grow Smarter.
If you want to reduce turnover, build a team you can trust, spend less time fixing hiring mistakes, and feel confident every time you extend an offer, Hire Higher will change how you think about hiring — and how you do it.
Any questions ? Reach us
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“Great candidate engagement is a marathon, not a sprint. Start small, be consistent, and watch your dream teams come together.”- Anonymous
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